Head of Design
Tim Richards
Strategy + Story for Building New Ideas
I lead teams and stakeholders in building stronger design practices while creating more effective and useful products.
I am a designer because I believe that new ideas are important to the progress and well-being of human life. Because I am a designer, I know new ideas challenge every organization.
New ideas require change. Change requires collaboration. Collaboration requires full-stack conversations - clear, open, safe dialogue from strategy to story to inquiry to design and plans and beyond.
2019-Present
My Work + Background
Head of Design + Head of Brand
Onlife is a bold and funded startup in the spatial intelligence space. I led and built game, brand and product design teams for two products: the map-based sneaker collection game Aglet, and for the Onlife Smart Map.
My responsibilities include day-to-day design leadership, communication and system design, as well as story and materials development fundraising.
Head of Brand + Marketing
GreenPark is a play for the future of sports fandom, in the form of a social mobile game platform.
The NBA, MLS, La Liga and League of Legends fans compete for primacy, prizes and in-game digital collectibles. GreenPark is currently re-launching as For Keeps - and working with exciting partners to build the future of fandom together in the fall of 2024.
Co-Founder, Consultant
PitchCraft builds stories for building new ideas. We are a 2-person consulting company focused on building communication and presentation materials for agencies, creative and product teams, startups and brands.
Beyond visual slide design, we build “Full Stack Stories” for ideas, including spoken narrative, on-screen visuals and conversation designs.
2006-2019
My Work + Background
Head of Publishing + Marketing,
Riot Games, North America
I led the North American Publishing function at Riot Games. I focused my efforts on developing and testing a Growth Marketing team and approach in collaboration with the rest of the Riot team, as well as establishing a brand leadership and creative strategy framework for the company - in preparation for the successful launch of half a dozen new games - a new and massive achievement by the brand.
EVP, Experience @ BLITZ Agency
I built and managed the Account Planning, Strategy and UX Design teams at BLITZ Agency - later acquired by Advantage Solutions and rolled up into Amp Agency.
I created a unified strategic planning function and ecosystem model for the companies and worked directly on clients including Disney Parks, Microsoft, Activision and 2K games.
Information Architect, UX Designer
and Lead, Director of UX and
VP Experience @ Sapient/Razorfish
I worked as a designer, practice leader and executive in the West Coast for Sapient and Razorfish. I developed digital product and experience designs for Intel, the NFL, Fandango, Pfizer, Sony and Call of Duty. I created a skills development and management matrix for UX designers, worked to integrate UX and design thinking across the organization and led new business and strategy initiatives.
Design requires full-stack stories.
Full-Stack Stories can host conversations.
Conversations can empower change.
But for now, here are some slides - stories told with images across time, but frozen here. For now. So, what is a full-stack story? A full-stack story is built and evolved over time, and contains all of the layers necessary for collaborative communication - not just a presentation (broadcast.)
